AXE Global Redesign by PB Creative
PB Creative recently completed a global redesign for Unilever’s AXE brand. The fresh and expressive new visual code – with its inspiration firmly rooted in street art – allows the master brand to inhibit a much more vibrant and progressive territory with the aspiration to put the street in the hands of every AXE guy across the globe.
The agency used its long-established partnership with the brand and deep understanding of each AXE variant to curate a detailed back story for each of the brand’s iconic fragrances, before briefing renowned street artist, Ben Tallon to bring their vision to life as a range of graffiti-inspired illustrations. PB Creative has once again successfully progressed AXE to a place that feels more credibly edgy, vibrant, and on-trend as the brand continues to engage and resonate with its core GEN-Z consumers.
Images: Courtesy of PB Creative